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- Branding
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Mountaineer
Tom Richardson Mountaineer
Website design for a well respected mountaineer and guide to portray his expeditions and work.
Website design for a well respected mountaineer and guide to portray his expeditions and work.
Details
Aerosphere
Aerosphere Logo
Logo and website for a fire training company specialising in all forms of aviation fire emergencies.
Logo and website for a fire training company specialising in all forms of aviation fire emergencies.
Details
Places for People
Places for People
B2B Branding
Places for People is one of the largest housing providers in the UK. The breadth of the business means that they communicate both with house buyers and tenants but also with other businesses. Issues arose when they started to market similar products to both customer groups but failed to communicate as effectively to a business audience when using a customer focussed tone.
Atkinson Roberts Creative were tasked with providing a brand look and feel that was aimed specifically to a business audience. The solution was to create an infographic lead route that provided not only a visual engagement but also provided quick facts, figures and data which is imperative to selling a product to this audience. This solution was versatile enough to be used across the entire business covering many varied business products.
Each part of the business now engages with a business audience in a consistent and appropriate manner, helping them to explore new opportunities.
B2B Branding
Places for People is one of the largest housing providers in the UK. The breadth of the business means that they communicate both with house buyers and tenants but also with other businesses. Issues arose when they started to market similar products to both customer groups but failed to communicate as effectively to a business audience when using a customer focussed tone.
Atkinson Roberts Creative were tasked with providing a brand look and feel that was aimed specifically to a business audience. The solution was to create an infographic lead route that provided not only a visual engagement but also provided quick facts, figures and data which is imperative to selling a product to this audience. This solution was versatile enough to be used across the entire business covering many varied business products.
Each part of the business now engages with a business audience in a consistent and appropriate manner, helping them to explore new opportunities.
Details
Ditton Mews
Places for People
Ditton Mews
Branding for a small development of luxury homes in an affluent area. These homes are unique as they back onto Sandown Park Racecourse, offering an opportunity to purchase a home in a unique location.
The design took advantage of this unique location an incorporated visual cues from the world of racing. A diamond jockey silk pattern provides a bold and eye catching visual whilst the horse head icon provides a sense of affluence. This visual look also resembles a chess board and knight – moving here is 'a wise move.'
Ditton Mews
Branding for a small development of luxury homes in an affluent area. These homes are unique as they back onto Sandown Park Racecourse, offering an opportunity to purchase a home in a unique location.
The design took advantage of this unique location an incorporated visual cues from the world of racing. A diamond jockey silk pattern provides a bold and eye catching visual whilst the horse head icon provides a sense of affluence. This visual look also resembles a chess board and knight – moving here is 'a wise move.'
Details
CLCRC Legacy Book
Cumbria and Lancashire Community Rehabilitation Company (CLCRC)
Legacy Book
CLCRC, formerly known as Lancashire Probation Trust and Cumbria Probation Trust, provides a service that rehabilitates criminal offenders when they are released back into society on probation.
Lancashire Probation Trust was to be restructured and merged with Cumbria Probation Trust. They wanted to produce a brochure to mark this important transition to look back over the Trust's achievements and highlights over its many years. The brochure was to be a keepsake for all staff and something which they could look through fondly.
After the brochure launch and subsequent positive feedback, we were then asked to produce a similar brochure for Cumbria Probation Trust.
Legacy Book
CLCRC, formerly known as Lancashire Probation Trust and Cumbria Probation Trust, provides a service that rehabilitates criminal offenders when they are released back into society on probation.
Lancashire Probation Trust was to be restructured and merged with Cumbria Probation Trust. They wanted to produce a brochure to mark this important transition to look back over the Trust's achievements and highlights over its many years. The brochure was to be a keepsake for all staff and something which they could look through fondly.
After the brochure launch and subsequent positive feedback, we were then asked to produce a similar brochure for Cumbria Probation Trust.
Details
JJAM Digital Marketing
JJAM Digital Marketing
Branding and website design for a digital media marketing company.
Branding and website design for a digital media marketing company.
Details
Neighbourhub
Places for People
Neighbourhub
Places for People developed a product for housing authorities that gave them the ability to monitor the performance of their properties, assets and communities. By monitoring their assets they are able to identify areas for improvement and investment or determine whether assets should be disposed.
Atkinson Roberts developed the name, logo and look and feel for marketing materials which uses community based signs, symbols and imagery.
Neighbourhub
Places for People developed a product for housing authorities that gave them the ability to monitor the performance of their properties, assets and communities. By monitoring their assets they are able to identify areas for improvement and investment or determine whether assets should be disposed.
Atkinson Roberts developed the name, logo and look and feel for marketing materials which uses community based signs, symbols and imagery.
Details
Contempo
Contempo
Branding
An engineering company had launched a range of balustrade products under the name of Contempo. They required a branding solution that tied 4 distinct ranges together and to help illustrate their customisable characteristics.
With the target audience primarily being architects, the brand had to appear slick and contemporary, with a bias on large photography to highlight the product. The client also need a way to help explain the customisable nature of the product, highlighting the options available – this led to the creation of the Design Line which uses the key line graphic to take the architect on a customising 'journey'.
A succinct set of brand guidelines were produced, along with product brochures, leaflets, van livery and a website.
Branding
An engineering company had launched a range of balustrade products under the name of Contempo. They required a branding solution that tied 4 distinct ranges together and to help illustrate their customisable characteristics.
With the target audience primarily being architects, the brand had to appear slick and contemporary, with a bias on large photography to highlight the product. The client also need a way to help explain the customisable nature of the product, highlighting the options available – this led to the creation of the Design Line which uses the key line graphic to take the architect on a customising 'journey'.
A succinct set of brand guidelines were produced, along with product brochures, leaflets, van livery and a website.
Details
Restorative Justice
Cumbria and Lancashire Community Rehabilitation Company
Restorative Justice
Restorative Justice is an initiative that brings together the victim and offender of a crime to discuss the event. This process has provided an opportunity for both parties to clear the air, come to terms with what has happened and ultimately move on with their lives for the better.
This campaign focussed on the mental state of mind from before Restorative justice and then after. Beforehand people are often anxious, scared, angry or feeling very vulnerable. Afterwards people become more a ease with the situation, which in turn allows them to find closure and move on.
This campaign was aimed at the general public in order to raise awareness of Restorative Justice and prompt people to come forward if they are struggling to move on. The campaign was also aimed at offenders serving their sentence, helping them to understand the consequences their actions had and ultimately help them get on the right track.
Restorative Justice
Restorative Justice is an initiative that brings together the victim and offender of a crime to discuss the event. This process has provided an opportunity for both parties to clear the air, come to terms with what has happened and ultimately move on with their lives for the better.
This campaign focussed on the mental state of mind from before Restorative justice and then after. Beforehand people are often anxious, scared, angry or feeling very vulnerable. Afterwards people become more a ease with the situation, which in turn allows them to find closure and move on.
This campaign was aimed at the general public in order to raise awareness of Restorative Justice and prompt people to come forward if they are struggling to move on. The campaign was also aimed at offenders serving their sentence, helping them to understand the consequences their actions had and ultimately help them get on the right track.
Details
Granger's
Granger's
Packaging, Brochures and Press Ads
Granger’s was on the verge of being de-listed from a large proportion of outdoor shops. Re-branding reversed their fortunes taking them back to being No.1 in their category.
Granger’s had a perceived perception of being bad for the environment and not as technically proficient as their nearest rivals, Nikwax. Therefore the logo and packaging re-design needed to address these false perceptions.
The results were a 60% growth in sales within 6 months.
Packaging, Brochures and Press Ads
Granger’s was on the verge of being de-listed from a large proportion of outdoor shops. Re-branding reversed their fortunes taking them back to being No.1 in their category.
Granger’s had a perceived perception of being bad for the environment and not as technically proficient as their nearest rivals, Nikwax. Therefore the logo and packaging re-design needed to address these false perceptions.
The results were a 60% growth in sales within 6 months.
Details
Steam Rally
Steam and Vintage vehicle Rally
Website and Design Design and website for an annual charity fundraising event. A fun weekend family event centred around vintage, classic and steam vehicles where there is no shortage of soot or smiles. Atkinson Roberts also take an active role in the social media marketing of the event.
Website and Design Design and website for an annual charity fundraising event. A fun weekend family event centred around vintage, classic and steam vehicles where there is no shortage of soot or smiles. Atkinson Roberts also take an active role in the social media marketing of the event.
Details
Peoplework
Peoplework
Website
Branding, website and training guides for a business specialising in brand and product training for both retailer and brand supplier sales teams from the major outdoor businesses in the UK and Europe.
Website
Branding, website and training guides for a business specialising in brand and product training for both retailer and brand supplier sales teams from the major outdoor businesses in the UK and Europe.
Details
Fur
Fur Dog Grooming
Branding and Website Design
A small start-up dog grooming business needed a brand creating from scratch. A name, visual identity, values and marketing materials gave life to this new business. The new brand presents them as a company that provides a distinctive, quality and premium service. And above all, it avoids any of those clichés and puns.
A business card was produced on flock card for added tactile quality and to encourage keep-ability.
The website provides information in a way full of character. Just like our pets. www.furdoggrooming.co.uk
Branding and Website Design
A small start-up dog grooming business needed a brand creating from scratch. A name, visual identity, values and marketing materials gave life to this new business. The new brand presents them as a company that provides a distinctive, quality and premium service. And above all, it avoids any of those clichés and puns.
A business card was produced on flock card for added tactile quality and to encourage keep-ability.
The website provides information in a way full of character. Just like our pets. www.furdoggrooming.co.uk
Details
Luke Cannon
Luke Cannon Photography
Website
Portfolio website for a north west based photographer.
Website
Portfolio website for a north west based photographer.
Details
Domestic Abuse Campaign
South Yorkshire Community Rehabilitation Company
Inspire to Change
This preventative South Yorkshire CRC campaign aims to make people aware of the signs of domestic abuse and in turn encourage a self referral to a counselling service, the ultimate aim being to stop these actions progressing into more serious activities and a criminal conviction.
Many people aren't aware what can be interpreted as a sign of domestic abuse, so it was important to convey the range of actions (from subtle to violent), helping them to question whether their own actions could be abusive to their partner.
Inspire to Change
This preventative South Yorkshire CRC campaign aims to make people aware of the signs of domestic abuse and in turn encourage a self referral to a counselling service, the ultimate aim being to stop these actions progressing into more serious activities and a criminal conviction.
Many people aren't aware what can be interpreted as a sign of domestic abuse, so it was important to convey the range of actions (from subtle to violent), helping them to question whether their own actions could be abusive to their partner.
Details
Climbing Centre Group
Climbing Centre Group
Branding
The Climbing Centre Group needed to create a consistent visual identity across its many centres. Each centre had been creating marketing materials internally for several years producing a distinct lack of consistency and no overall brand look-and-feel.
Atkinson Roberts Creative devised a versatile visual identity that could be adapted for each centre using centre specific brand colours. This provided a dynamic and engaging tone that made them stand apart from their competitors.
After creating the look-and-feel, Atkinson Roberts Creative rolled-out the visual identity across signage, internal comms, posters, leaflets, point-of-sale and print advertising.
Branding
The Climbing Centre Group needed to create a consistent visual identity across its many centres. Each centre had been creating marketing materials internally for several years producing a distinct lack of consistency and no overall brand look-and-feel.
Atkinson Roberts Creative devised a versatile visual identity that could be adapted for each centre using centre specific brand colours. This provided a dynamic and engaging tone that made them stand apart from their competitors.
After creating the look-and-feel, Atkinson Roberts Creative rolled-out the visual identity across signage, internal comms, posters, leaflets, point-of-sale and print advertising.
Details
The Engine Yard
The Engine Yard
Branding and Design Naming and branding for a large property development in Edinburgh. This new development looks to regenerate a former Shrubhill tram depot that once drove the public transport system in Edinburgh. The site also housed the cable winch that drove the tram cables across the entire city. Due to the historic nature of the site and its important role in Edinburgh life, the branding brief stipulated that there should be a nod to its former glory to help tell the story.
Branding and Design Naming and branding for a large property development in Edinburgh. This new development looks to regenerate a former Shrubhill tram depot that once drove the public transport system in Edinburgh. The site also housed the cable winch that drove the tram cables across the entire city. Due to the historic nature of the site and its important role in Edinburgh life, the branding brief stipulated that there should be a nod to its former glory to help tell the story.
Details
Green Services Hub
Places for People
Green Services Hub
Brand identity for a service set up to take the cost and hassle out of procuring your own suppliers for green energy projects. The Green Services Hub has pre-procured suppliers (meeting all necessary legal requirements) that provide services for every stage of a green energy project, from design all the way through to installation.
The design centred around the coming together of many individual elements to create a single dynamic form.
The brand identity is now being rolled-out across other areas of procurement (including Utilities, IT Services and Legal Services), using the same design principles but with a colour distinction.
Green Services Hub
Brand identity for a service set up to take the cost and hassle out of procuring your own suppliers for green energy projects. The Green Services Hub has pre-procured suppliers (meeting all necessary legal requirements) that provide services for every stage of a green energy project, from design all the way through to installation.
The design centred around the coming together of many individual elements to create a single dynamic form.
The brand identity is now being rolled-out across other areas of procurement (including Utilities, IT Services and Legal Services), using the same design principles but with a colour distinction.
Details
Allotment Society
Backfield Allotment Society Logo
Logo for an allotment society.
Logo for an allotment society.
Details
Yorkshire Children's Centre
Yorkshire Children's Centre
Brand Development
Yorkshire Children's Centre approached Atkinson Roberts Creative to help bring their many disparate parts of the organisation together into a cohesive brand.
After tidying up the existing logo, an illustration style was developed based on one of the Children's drawings before a comprehensive set of brand guidelines was developed to allow the brand to be consistently rolled out across the organisation.
Atkinson Roberts have since rolled-out the brand across shop fascias, signage, leaflets, reports, their website and various other marketing materials.
Brand Development
Yorkshire Children's Centre approached Atkinson Roberts Creative to help bring their many disparate parts of the organisation together into a cohesive brand.
After tidying up the existing logo, an illustration style was developed based on one of the Children's drawings before a comprehensive set of brand guidelines was developed to allow the brand to be consistently rolled out across the organisation.
Atkinson Roberts have since rolled-out the brand across shop fascias, signage, leaflets, reports, their website and various other marketing materials.
Details
KeepLocal.co.uk
KeepLocal.co.uk
Brand Development
Brand Identity for a mobile app that enables local retailers provide an online ordering service for their customers. The branding was incorporated into an initial launch website and the app interface (the latter of which had to remain generically branded so not to conflict with the 3rd party retailer branding).
Brand Development
Brand Identity for a mobile app that enables local retailers provide an online ordering service for their customers. The branding was incorporated into an initial launch website and the app interface (the latter of which had to remain generically branded so not to conflict with the 3rd party retailer branding).
Details
Sealskinz
SealSkinz
Brand Implementation
After investing in a brand repositioning, Sealskinz brought Atkinson Roberts Creative onboard to help roll-out and develop the brand across various marketing formats.
Atkinson Roberts developed a new design for all their packaging across 80+ multi-language SKUs, as well as product catalogues, point of sale, press advertising, exhibition graphics and leaflets. But more importantly working alongside their marketing team to help progress their brand as they move forwards into new global territories and develop new products and technologies.
Since working with Sealskinz, they have had a year on year growth in a mature market, on the back of a fairly slow winter trade, in particular in the Outdoor & Bike markets. Forward orders are also significantly up year on year on the back of increased brand awareness from both retailers and consumers, who are actively asking for Sealskinz by name. Key In-store merchandising support for retailers has been completely re-designed and re-developed leading to one key national account showing a triple digit increase off the back of the POS.
Brand Implementation
After investing in a brand repositioning, Sealskinz brought Atkinson Roberts Creative onboard to help roll-out and develop the brand across various marketing formats.
Atkinson Roberts developed a new design for all their packaging across 80+ multi-language SKUs, as well as product catalogues, point of sale, press advertising, exhibition graphics and leaflets. But more importantly working alongside their marketing team to help progress their brand as they move forwards into new global territories and develop new products and technologies.
Since working with Sealskinz, they have had a year on year growth in a mature market, on the back of a fairly slow winter trade, in particular in the Outdoor & Bike markets. Forward orders are also significantly up year on year on the back of increased brand awareness from both retailers and consumers, who are actively asking for Sealskinz by name. Key In-store merchandising support for retailers has been completely re-designed and re-developed leading to one key national account showing a triple digit increase off the back of the POS.
Details
Shine Therapy
Shine Therapy Services
Brand Re-fresh
Shine Therapy Services have been trading for several years with a basic brand identity. They felt that as an important anniversary was approaching, a re-freshed brand identity would help mark their work achievement and open a new chapter.
They felt that their existing logo had some equity with their clients, so we worked to update rather than re-invent their logo. They also wanted their website modernising to fully express their offering and reflect their target audience and clients.
Hand drawn lettering and illustrations helped to reflect their child focussed services, without making the brand too childish that wouldn't resonate with professional audiences.
Brand Re-fresh
Shine Therapy Services have been trading for several years with a basic brand identity. They felt that as an important anniversary was approaching, a re-freshed brand identity would help mark their work achievement and open a new chapter.
They felt that their existing logo had some equity with their clients, so we worked to update rather than re-invent their logo. They also wanted their website modernising to fully express their offering and reflect their target audience and clients.
Hand drawn lettering and illustrations helped to reflect their child focussed services, without making the brand too childish that wouldn't resonate with professional audiences.
Details
CLCRC
Cumbria and Lancashire Community Rehabilitation Company (CLCRC)
Graphic Design
CLCRC, formerly known as Lancashire Probation Trust and Cumbria Probation Trust, provides a service that rehabilitates criminal offenders when they are released back into society on probation.
Atkinson Roberts Creative were brought in to help the marketing department produce more engaging material and to help define a consistent brand look-and-feel, that had an approachable yet sober tone as the audience ranged from offenders to victims and staff.
Atkinson Roberts Creative have helped to apply the look-and-feel across various formats including posters, leaflets, display banners, internal emails, presentations and newsletter templates.
Graphic Design
CLCRC, formerly known as Lancashire Probation Trust and Cumbria Probation Trust, provides a service that rehabilitates criminal offenders when they are released back into society on probation.
Atkinson Roberts Creative were brought in to help the marketing department produce more engaging material and to help define a consistent brand look-and-feel, that had an approachable yet sober tone as the audience ranged from offenders to victims and staff.
Atkinson Roberts Creative have helped to apply the look-and-feel across various formats including posters, leaflets, display banners, internal emails, presentations and newsletter templates.
Details
Urban Eden
Places for People
Urban Eden
A new property development in the heart of Edinburgh promises to provide a sanctuary amongst the hustle and bustle of a busy metropolis. Unlike most city centre developments, Urban Eden provides traditional colony style homes with each property benefiting from its own outdoor space. Urban Eden is an oasis for families, professionals and the retired to live together in a close yet open community.
Atkinson Roberts Creative developed and art directed the brand from the name and logo through to its visual identity.
Urban Eden
A new property development in the heart of Edinburgh promises to provide a sanctuary amongst the hustle and bustle of a busy metropolis. Unlike most city centre developments, Urban Eden provides traditional colony style homes with each property benefiting from its own outdoor space. Urban Eden is an oasis for families, professionals and the retired to live together in a close yet open community.
Atkinson Roberts Creative developed and art directed the brand from the name and logo through to its visual identity.
Details
Standish Under 5's
Standish Under 5's Logo
Logo, signage and uniforms for a children's nursery.
Logo, signage and uniforms for a children's nursery.
Details
Freelance
Freelance Design and Art Direction
We also work closely with third party agencies providing creative solutions for their clients. Our involvement has included creating brands, packaging and general graphic design across a wide range of sectors.
Some of our work can be viewed here:
A comprehensive freelance portfolio is is available upon request, showcasing an extensive range of packaging projects for household brands. Contact us for more details.
We also work closely with third party agencies providing creative solutions for their clients. Our involvement has included creating brands, packaging and general graphic design across a wide range of sectors.
Some of our work can be viewed here:
Agency: Veracity Marketing
Project: Yowk – Branding and Packaging
Click to visit third party site>>>
A comprehensive freelance portfolio is is available upon request, showcasing an extensive range of packaging projects for household brands. Contact us for more details.
Details
British Ceramic Tile
British Ceramic Tile
Brand Implementation
Following a re-brand, British Ceramic Tile required the new brand look-and-feel to be implemented and expressed across several print and digital formats including the design of a bespoke exhibition space.
Brand Implementation
Following a re-brand, British Ceramic Tile required the new brand look-and-feel to be implemented and expressed across several print and digital formats including the design of a bespoke exhibition space.
Details